Know which customers are staying. And which are leaving.
Decode loyalty drivers, churn triggers, and communication preferences so account teams act before relationship breakpoints.
12
Fields in every quick decode
5
Churn triggers surfaced
5
Red flags per profile
98%+
With optional Stage 3
Everything your CSM needs to know before they open the account.
What keeps them loyal
Every customer has specific loyalty drivers and specific triggers that cause them to disengage. The decode names both -- so your team knows exactly what to reinforce and what to avoid.
The early warning signs
Five specific behavioral red flags that signal a customer is drifting before they tell you. Act on the signal before it becomes a cancellation conversation.
How they want to be communicated with
Communication frequency, channel preference, what they want in a QBR, and how to deliver bad news without breaking the relationship. Behavioral fit between your CSM and your customer.
01
Step 1Run decode on customer profile
Use existing onboarding data to generate behavioral relationship context.
02
Step 2Map account risk
Identify churn triggers and account-specific retention paths.
03
Step 3Guide CSM execution
Apply profile-aware communication and renewal strategy.
Behavioral churn timeline
MindType surfaces churn signals in onboarding, steady-state, and at-risk phases before they become cancellation events.
Any team responsible for the relationship after the sale.
Customer success teams
Brief each account with behavioral retention context before check-ins.
Renewal and expansion
Frame renewal conversations around profile-specific trust and value triggers.
Strategic account managers
Decode key contacts to protect and grow high-value relationships.
How is this different from Sales Intelligence?
Sales Intelligence is built for the pre-sale conversation -- how to close. Revenue Intelligence is built for the post-sale relationship -- how to keep and grow. Both decode the same person. The fields, the framing, and the actions are different because the context is different.
Can I use this for existing customers?
Yes. If you already have a customer's name, city, and date of birth -- which most CRMs collect at onboarding -- you can run the decode immediately. No new data collection required.
How does this connect to my CRM?
The API pushes the 12 fields directly into your CRM as custom fields. Your CS team sees the behavioral profile on the account record without leaving the tool they already use.