Know your prospect before the first word.
Your best reps already do this instinctively. They read the room, adapt on the fly, and close deals others lose. MindType gives every rep on your team that same edge — before the first word, not halfway through the call.
9/10
Reps said it changed how they prep
Based on user feedback across sales teams
<60s
Time to battlecard
From four inputs to a full prospect profile
0
Forms filled by your prospects
They never know it happened
10
Sections per battlecard
Decision physics, scripts, objections, close
Everything you need to close. Before you open your mouth.
How this person buys
Fast or slow. Logic or instinct. Decides alone or needs the committee. The battlecard maps their exact buying pattern — so your rep adapts their approach before the first word, not after the third objection.
The words that open them — and the ones that shut them down
Every prospect has language that builds trust and language that creates resistance. The battlecard gives your rep both lists — specific to this person, not a generic communication framework.
The objection before they raise it
Most deals stall at the same predictable point for each buyer type. The battlecard names the objection before it surfaces, explains the behavioral reason behind it, and gives your rep the counter already loaded. No more scrambling.
Three steps. Zero friction.
01
Step 1Pull four inputs you already have
Full name, city, date of birth, and LinkedIn URL. Your CRM or Sales Navigator already has all of this. No new data collection, no workflow changes, no asking the prospect for anything.
02
Step 2The decode runs in under 60 seconds
The engine runs in the background. No waiting, no manual work. Your rep doesn't see the process — they see the result.
03
Step 3Your rep receives the battlecard
A complete prospect battlecard — how they buy, what language lands, where they stall, the objections coming, the fastest path to yes, and a close script specific to this person. Ready before the call. Not after.
What your rep receives before every call
Choose Sales — Battlecard for the one-screen tactical view, or Sales — Full intelligence for the five-chapter brief. Same four inputs and engine; below is what both are built from. Scroll down for example layouts.
Two Sales Intelligence reports
Same decode. Two depths.
Every sales scan uses the same four anchors and the same engine. You choose whether you want the one-screen battlecard for live calls or the five-chapter full intelligence brief for deals, onboarding, and retention planning.
Pre-call tactical screen
Archetype, decision speed, precision hooks, buyer truth, Do / Never say, objections + counters, decision physics meters, scripts (open, close, SMS, email), next action and cadence. Built to glance on a second monitor or phone before you dial.
- • Best for: AE / SDR prep, live calls, quick stakeholder reads
- • Run from app: New scan → Sales — Battlecard
Five-chapter briefing
Deep narrative across screens: identity and motivations, how a yes forms, playbook and tactics, after-close and retention, synthesis vs battlecard. Tabbed layout in the app — for complex deals, enablement, and managers who want the full story.
- • Best for: Enterprise cycles, QBR prep, handoff to CS, deal reviews
- • Run from app: New scan → Sales — Full intelligence
Example · Battlecard
Needs clarity before momentum — wins when you front-load proof, not hype.
Do
- + Lead with outcomes + 1 proof point
- + Name decision timeline explicitly
Never say
- × “Trust us” without evidence
Decision physics
Example · Full report
Jordan Lee
Five chapters · tabbed in the app
Chapter excerpt
How they move from interest to commitment: early questions signal committee involvement; closing requires a written proof path and a named next step. Messaging that lands: concrete timelines, peer examples, and explicit risk talk…
+ CRM-ready fields
Executive summary, buying style, drivers, objections, scripts, cadence — mapped for export.
Built for every layer of a sales organization.
Enterprise sales teams
Every enterprise deal has a committee. The champion who loves the idea. The economic buyer who decides alone. The blocker nobody warned you about. Run a decode on each one. Know how to sequence the conversation before you walk in the room.
SDRs and outbound teams
Generic sequences get deleted. A message adapted to how this specific person processes information gets replies. Every prospect in your sequence gets a behavioral profile. Your SDRs stop guessing and start connecting.
Partnerships and BD teams
Know how a potential partner evaluates deals, what they need to feel confident, and what language accelerates the relationship before the first meeting.
Sales managers and revenue leaders
Run decodes on your team's top pipeline before the forecast call. Identify deals stalling because of a behavioral mismatch — not a pricing issue. Coach your reps on the specific adjustment needed to unstick them. Stop losing deals in the last mile.
Does the person need to do anything?
No. The decode is generated entirely from the four inputs you already have. The prospect never knows it happened and is never asked to fill in a form or take an assessment.
How accurate is the decode?
Stage 1 and 2 produce 85-90% accuracy. Adding the optional 15-question Stage 3 pushes this to 98%+. Most sales teams use Stage 1 and 2 only -- the battlecard is actionable at that level without any additional steps.
Can I use this inside my CRM?
Yes. The Business plan includes API access. You can push the battlecard fields directly into Salesforce, HubSpot, or any CRM with custom fields and webhooks. The API docs are at mindtype.io/api-docs.
What if I only have a name and a date of birth?
That is enough for most decodes. Location is the third anchor and is usually easy to confirm from LinkedIn or a company website. If the name is very common, adding a LinkedIn URL helps the engine eliminate ambiguity.
How is this different from intent data or contact enrichment?
Intent data tells you what a prospect has been researching. Contact enrichment gives you their title, company, and tech stack. Neither tells you who they actually are — how they make decisions, what language builds trust, where they stall, what closes them. MindType is behavioral intelligence. It works alongside your existing stack. It tells you what everything else cannot.
Can I run this on a full pipeline, not just individual prospects?
Yes. Business plan users can run bulk decodes across a prospect list. If your CRM has the four identity inputs — name, city, DOB, LinkedIn or email — you can process your entire pipeline and push battlecard fields back into your CRM records. Talk to us about volume pricing and API access.