MindType
For leaders of companies with 20 to 400 people

See who your people really are. And what to expect from them.

Every person, every pair, every department. Inside your company and with every client. From a spreadsheet of names, in minutes. Updated every day. Nobody fills anything in.

What this is, and what it is not

Not another AI.

Real science. Real people. Eleven years of proof.

A behavioral system built and refined on more than 200,000 executives, long before the chat era. It finds the person, builds their behavioral profile, keeps it current every day, and forecasts what to expect from them and from any combination of them.

AI has exactly one job here: the writing. It turns the findings into plain English. It does not read people, it does not guess, and it does not decide.

What AI does hereThe writing.
What it does notThe reading of people.
11Years of refinementBuilt, tested and corrected on real executives, one at a time.
200,000+Executives decodedFounders, boards, leadership teams, sales floors.
9 in 10Call their own read accurateJudged by the only people who can: the ones being read.
Where the money goes

Revenue leaks through people. Bottlenecks, decisions that drag, conflicts nobody names, deals pushed a week too early.

Like dirty pipes: the water is there, it just does not flow. MindType shows you exactly which person, relationship or department is costing you, inside and outside, and what unblocks it.

INSIDE · YOUR TEAM
01The conflict between two departments that adds two weeks to every decision that crosses it.
02The manager everything routes through, and stalls at.
03The best person quietly burning out, three months before the resignation.
OUTSIDE · YOUR CLIENTS
01The deal that died because you closed a week before this buyer was ready.
02The client who was already gone in every way but the signature.
03The hire who interviewed brilliantly and never fit.
WHAT IT DOES

Two sides. One system. What people use it for, and what they get.

A marble bust with an entire company drawn off it — labelled panels for leadership, product, sales, marketing, engineering, operations, finance, people and clients, each holding its team and linked to the others.
INSIDE · YOUR TEAM

Understand your whole organization, in minutes.

Every person, every relationship, every department. Where friction and bottlenecks sit, who is under pressure, what people are not saying, and a forecast of what comes next.

FRICTIONWhich pairs and departments clash, scored and named. Fix the one that costs the most first.
BOTTLENECKSWho decisions stall at, and why. Decision speed as a number you can move.
BURNOUTWho is carrying too much, forecast before it becomes a resignation.
THE TEN SCORESHealth, execution, trust, conflict risk and six more, each with the reason and the names behind it.
SIMULATORWhat happens if you lose him, promote her, merge the teams. Test the change before you make it.
In the product this is Core.A weekly Chief Brief tells you what changed and what to do →
OUTSIDE · YOUR CLIENTS, HIRES AND PARTNERS

Know how to sell to them, keep them, and work with them.

Add a prospect, a client, a candidate, a partner, an investor. Get their behavioral profile, a read of the relationship, and a brief before every meeting.

SELLWhat earns this buyer's trust, how they object, when they close. Hyper-personalized selling: at least 30% more conversions in our experience.
KEEPSee a client relationship cooling while there is still time to act.
HIREHow a candidate will actually work, and fit with this team, before the offer.
PARTNERVendors, investors, board members: how they decide, negotiate and what they need from you.
MEETA one-page brief before every meeting: how to open, what to avoid, how to close.
In the product this is Atlas.Both sides read the same way: minutes, daily updates, no participation →
Our offer

Don't believe us. Let us bet.

We know how this sounds. Something this new is supposed to be too good to be true, so we don't ask you to take our word for it.

Send us one spreadsheet of your team and we make an X-ray of your company. No obligation, no card, nothing signed. We show it to you in 30 minutes.

If what you see is accurate and valuable, we talk. If not, you walk away with a lot of intel about your own company, for free.

This is all we need. And this is what you get.

No integration · No survey · Nothing to fill in
What we need from youOne spreadsheet. Four fields your HR system already has, plus the department.
first_namelast_namedepartment / titlecity, country
DanaWhitfieldSales · ProducerDenver, US
MarcusReyesClaims · Team leadAustin, US
…
Plus one date field, used only to find the right person. No social links, no emails, no access to anything. The template has the columns ready.
What you get, in 30 minutesThe first honest picture of your company. The things you feel but cannot prove.
Every personHow they decide, what pressure does to them, what they will never tell you in a review.
Every pairWhere the friction is, where the synergy is, which two people should never share a deal.
Every teamThe bottleneck, the quiet leader, the flight risk, the department that is one hire from breaking.
YouWe run it on you first. That is usually the moment the room goes quiet.
Nothing to pay to see it. Pricing only if you want to keep it.

Test it on the people you know best.

Accuracy is easy to judge on someone you have worked with for ten years. That is where we start. It will not be 100% and we do not pretend to be an oracle. It will be close enough that you trust it, and close enough to run decisions on. Most people call it uncomfortably close.

Take the betSend the file30 minutes on your calendar →
The comparison

Cheaper than consultants. Faster than assessments. Deeper than both, and it never stops.

A top firm diagnoses once, hands over a deck, and walks away. An assessment asks 250 questions your team will never answer. MindType asks nothing, answers in minutes, and keeps answering every day.

CONSULTING FIRM
ASSESSMENT
MINDTYPE
COSTHundreds of thousands per engagement.Per seat, per retake, plus everyone's time.A fraction of one bad hire.
TIMEEight to twelve weeks of interviews.Weeks of chasing people to fill it in.Minutes. A 20-person team in about five.
PARTICIPATIONHours of everyone's time.250 questions. Honest only if the person was.None. Nobody is asked anything.
AFTERWARDSA snapshot. Stale in six months. Do it again.A label per person. Nothing about the relationships.Living. Updated every day, with a forecast.
Four steps

How it works

NO INTEGRATION · NO ROLLOUT · NO IT TICKET
Two marble hands arranging profile cards and reporting structures into place.
01Send the fileThe template, filled from your HR export. Your team, or a client you want to win.
02Everyone is decoded at onceIn parallel. A behavioral profile per person, in minutes.
03We walk you through it30 minutes, on your own people. Pairs, departments, the findings with names. Pricing at the end, if you want to keep it.
04If you keep it, it keeps watchingDaily updates, a forecast, a weekly brief, a brief before every client meeting.
One real frame

This is what a Monday looks like.

REAL SCREEN · SAMPLE ORGANIZATION
CHIEF BRIEF · WEEK OF 31 AUGNorthwind Insurance · 20 people
Engineering and Marketing show a repeated friction signal across 12 pairs. It is the highest-leverage move this week.
HIGHLiam O'Neill and Chloe Bennett tend to work in friction-leaning styles. A reporting-line decision leadership hasn't yet made.
WATCHFour people carry an unusually high number of high-friction pairs. Overload, not yet urgent.
DOFacilitate a direct conversation between Engineering and Marketing. Owner: leadership team · This week.
94ALIGNMENT
67TRUST
61CONFLICT
51DECISIONS
48CHANGE
MEETING BRIEF · THURSDAY 10:00Prospect
Tomás Ferreira · CFO, Meridian Software
Trust: slow, numbers before people. Send the model before the meeting.Objections: late and private. If he goes quiet after the demo, it already exists.Closing window: quarter boundaries. Be the last conversation before the 30th.Negotiation: concedes on scope, never on price. Bring two scopes, one price.
Open with the cost model. Let him find the flaw himself. Close by naming the date, not asking for it.
WHO IT IS FOR

Who makes money with it.

01INSURANCE AGENCIES WITH PRODUCER TEAMSClose more prospects, keep more producers.Know how each prospect buys before the call. Know which producer is about to wash out, and what would change it.
02FOUNDER-LED FIRMS, 20 TO 100 PEOPLEStop the two-week drag. Keep the accounts that are cooling.Agencies, development shops, accounting firms: project-team friction inside, account relationships outside, and the next layer of leaders.
03CONSULTANTS, COACHES, FRACTIONAL EXECUTIVESWin the engagement, deliver it faster, expand it.Run MindType inside every client engagement, and read the buying committee you are selling into. For partners →
04NOT ON THIS LIST?It still works.These are the three places it pays off fastest today. It works anywhere people, pairs and teams decide the outcome. Tell us about yours.
Why executives trust it

Just as important: what it refuses to do.

Questions a COO asks
01It refuses to score with too little data. An empty state, never a fabricated number.
02It never claims certainty. Everything is a pattern, not a verdict.
03It never makes the hiring or firing decision. You do. It brings the evidence.
04It is not a personality test, a quiz, or astrology. Four simple inputs are used only to find the right person, nothing more.
Where does the data come from?MindType combines numerical calculations and archetypal frameworks to build an individualized symbolic profile. Lenses explore different questions about that profile, and AI turns the results into clear, contextual explanations.
Does my team have to do anything?No. No surveys, no assessments, nothing to fill in. Many companies choose not to tell their people until the first brief lands.
What if the file is incomplete?Send what you have. Missing rows are skipped, not guessed. If a person cannot be found with confidence, they are shown as not found rather than scored.
How long until we see it?Minutes after the file arrives, everyone is decoded in parallel. The walkthrough is usually the same week.
How accurate is it?Nine in ten people who see their own read call it accurate. Not an oracle, and it never claims to be. Judge it on the people you know best during the walkthrough.
Is it secure, and is it legal in Europe?MindType combines numerical calculations and archetypal frameworks to build an individualized symbolic profile. Lenses explore different questions about that profile, and AI turns the results into clear, contextual explanations.
What does it cost?A fraction of one bad hire, or one lost client. It depends on the size of your organization and whether you want us to read it for you every week. We share pricing on the walkthrough.

Let us show you. Then decide.

One spreadsheet, a 30-minute walkthrough on your own people or on a client you want to win. No obligation. If it is accurate and valuable, we talk.

Take the betBook the 30 minutes →200,000+ EXECUTIVES · 11 YEARS · MINUTES, NOT MONTHS · NOTHING TO FILL IN